The judgment to decide what to build, and the team to ship it.
Build a faster, more profitable e-commerce business with AI, automation, dedicated infrastructure, and senior technical leadership — without hiring a full-time CTO.
A small number of clients at a time.
Consultants advise but don’t ship. Contractors ship but don’t advise.
You end up managing the gap between them, turning strategy into specs, and specs into someone else’s code. We remove that handover.
Tells you what to do
Strong on strategy, gone before anything is built. The recommendation lands on someone else’s desk to execute.
Builds what you specify
Executes the ticket, but won’t tell you the ticket is wrong. No ownership of whether it pays off.
We sit on both sides: the strategic call and the build that follows from it.
One relationship, two modes, on a loop.
A repeatable cycle, not a one-off. Each turn surfaces the next thing worth building.
Decide what’s worth building
Analysis, recommendation, tooling selection, before a line of code.
Ship it as a scoped project
New builds, migrations, integrations. Priced per outcome, with a defined finish.
Run it, and advise again
Monitoring, fixes, roadmap work, reserved availability. Which surfaces the next build.
advise → build → maintain → advise … each cycle deepens the system and the relationship.
Build something new
Scoped and priced per outcome, with its own timeline and a clear start and finish. New builds, migrations, integrations, redesigns.
Run it after go-live
A fixed monthly fee for maintenance, reserved availability and board-level technical judgment. Continuity and access, not an hourly meter.
The stack behind the work.
Built on best-in-class infrastructure and AI, and on the platforms you already run on. The stack is chosen per client; we work with what you already have. No lock-in to a single vendor or a single e-commerce engine.
AI layer
- Frontier AI engines driving analysis, content and decision support
- Dedicated, isolated LLM instances, so your data stays yours
- RAG over your materials: docs, data and processes become a working knowledge base
Infrastructure & security
- Hetzner & Oracle Cloud, provisioned and run from scratch
- Cloudflare: CDN, WAF, edge security and performance
- Monitoring, reliability and clean, documented operations
Platforms & tools
- Any e-commerce platform: WooCommerce, Shopify, Magento, headless
- Make.com & REST APIs for automation and system-to-system integration
- Google stack: Analytics, Search, Workspace
AI systems that increase revenue, reduce costs, and eliminate repetitive work.
Every system is custom-built around your business, your customers and your data. No generic AI tools, no vendor lock-in — just measurable business outcomes.
AI Sales Assistant
Qualifies visitors, answers product questions, and recommends products in real time.
AI Customer Support
Resolves FAQs, order status, and shipping questions instantly, 24/7.
AI Knowledge Assistant
Gives employees instant answers from documentation, SOPs, and internal processes.
AI Content Engine
Generates product descriptions, category pages, and SEO articles at scale.
AI Email Automation
Automatically writes and sends lifecycle, abandoned-cart, and follow-up emails.
AI Executive Dashboard
One dashboard combining sales, marketing, inventory, and customer data with AI-powered insights.
*Results depend on the business, implementation quality, and existing processes. These figures illustrate typical ranges reported across AI and automation deployments, not guaranteed outcomes.
Talk about your use case →Selling on your own store is one channel. We keep every channel in sync.
Stock, pricing, and orders synced across Amazon, eBay, Walmart, Noon, and Allegro in real time, so nothing gets sold twice and nothing sits out of date. No spreadsheets, no manual updates, no team refreshing tabs.
Seller Central sync: inventory, pricing rules, and order fulfillment tied directly to your store.
Automated listings and order sync, so eBay behaves like an extension of your own checkout.
Catalog and inventory sync built to Walmart's stricter feed requirements, without the manual cleanup.
Full sync for the GCC's largest marketplace, part of the same infrastructure as your core store.
Built and run at scale: ~10,000 products synced across 6 systems every 12 hours, near-zero error rate, zero data loss in 9 years.
Talk about your channels →Your systems and data, handled with care.
When you hand a partner access to your stack, how they treat it matters as much as what they build.
Isolated AI, your data stays yours
Dedicated, isolated LLM instances. Your materials are never pooled with other clients or used to train shared models.
Least-privilege access
We take only the access a task needs, document it, and hand it back. No standing keys you can’t account for.
Edge & infrastructure security
Cloudflare WAF, rate-limiting and hardened server configuration, on Hetzner, Oracle Cloud, or whichever infrastructure you already run.
GDPR-aware, documented operations
EU-based handling, clear data boundaries, and runbooks, so nothing depends on tribal knowledge.
Start with a blueprint. Then choose how we partner.
Every engagement begins with a paid blueprint, so we both build on evidence, not guesses. Ongoing work then runs on one of two tiers.
Blueprint
We collect the data, analyse the current state, and hand you a clear plan: findings, recommended tooling, a roadmap, and the start of execution. You own the output whether or not we continue.
whether or not we continue.
If you continue to a retainer, the Blueprint fee is credited.
Growth
- +Full roadmap delivery
- +Integrations & e-commerce work
- +Automation & AI implementation
- +Technical SEO / GEO & QA
- +Monthly report + quarterly review
Partner
- +Everything in Growth
- +Technical voice at the board
- +Priority access & larger scope
- +Dedicated AI infrastructure
- +Roadmap & strategy sessions
Larger new builds and migrations are scoped as separate projects, priced per outcome. Once live, they move under your retainer.
Operator-led: built with our own capital at risk.
We’ve built and run these systems both as owners and for external clients and boards, carrying the commercial risk, not just closing a ticket.
Building for a new market is a different problem than building for the one you’re in.
Multi-currency pricing, per-country VAT, local payment methods, hreflang, delivery zones. The technical side of expansion is where most market-entry plans stall. We handle that layer, and coordinate with local partners on the legal and operational side, so you’re not managing two separate workstreams.
We build
The technical readiness: multi-currency and multi-VAT commerce logic, localized checkout and payment methods, hreflang and market-specific SEO, infrastructure sized for the new region.
We coordinate
Entity setup, banking, and compliance run through vetted local partners in each market. We stay the single point of contact, so you’re not chasing three advisors in three time zones.
Where we’ve done this
Hands-on experience shaping technical entry into UAE / GCC, UK, EU, and Eastern Europe, and coordinating structuring through hubs including Dubai, Hong Kong, Singapore, London, Warsaw, and Kyiv.
Not a legal service. A technical partner who makes sure the market-entry plan actually has something to run on.
Set up for serious, cross-border B2B.
B2B, properly invoiced
Engaged through our UK limited company, a clean vendor relationship, not a freelancer arrangement. UAE entity for GCC-based clients.
A small, senior team
Not a solo freelancer, not an agency with layers, you work directly with the senior people doing the work, strategy through build.
Based UAE & Poland
Fully mobile, working comfortably across EU, UK and US hours. International teams are home turf.
Questions buyers usually ask.
How does an engagement start?+
Who owns the code and IP?+
Where does our data live, and is it used to train AI?+
How do we contract and get invoiced?+
What’s included in a retainer vs. a separate project?+
What if we need more in a given month?+
Are the AI capabilities off-the-shelf tools, or built specifically for us?+
Do you handle the legal and entity side of market entry, or just the technical part?+
Can you connect our store to marketplaces we’re not selling on yet?+
Tell us what you’re building.
A short note on where you are and what you need. We reply personally, usually within a couple of working days.